No organization will use anything as often as they use their name. Every business card, webpage, ad, business listing and sales pitch will prominently feature their name.

When we made the documentary Kindness Is Contagious we learned that many small acts of kindness can make more of a difference than a few big ones.

In business this is called “The Aggregation of Marginal Gains”. A revolutionary idea that if you broke down everything you could think of that goes into running an organization and then improved it by just 1%, you will make a massive impact when you put them all together.

So when it came to a name we wanted something that would reflect that philosophy and speak to our clientele: Startups, non profits and small to midsized businesses that are making a difference in the world.

These are organizations that don’t have resources to spend a million dollars like Old Spice or Pepsi to rebrand, but like the early days of Apple and Nike, they could invest here and there when business is good.

We also wanted a name without the ego of the big agencies like J Walter Thomson, Weiden+Kennedy and Chiat/Day. Those agency names sound more like like law firms.

But we wanted it to be badass like the Navy Seals (The Navy has the “Office of Special Projects”that does all the cool stuff like investigating UFOs) so we thought: “What about The Bureau of Small Projects?”.

Because many small changes – while learning as you go and making adjustments based on data – can make more of a difference than a few big ones.

And it stuck! Every day someone tells us how much they like our name.

It all began with an article about James Fowler and Nicholas Christakis and their research concerning the viral nature of kindness. Fowler and Christakis demonstrated that if you are kind to one person, they will be kind to four other people, and that each of those four people will be kind to four more people, and so on and so on… eventually circling back around to you again. Showing in fact that Karma may actually exist in the scientific sense.

Everyone has Fortune 500 and Big brand Experience. Everyone on our team is a specialist. Josh, Jennipher, Ted and Matt are responsible for the amazing design you see (the bad stuff is from David). Igor, Marius and Luis are the engineers responsible for the awesome coding that brings their design to life and Brynn, Ricki, Jason, Mark, Mitchell, Elizabeth, Mark, Ricki, Mia and Anne bring LOTS of traffic to your site with their Branding, SEO and Marketing chops.

But this is really just a complicated way of saying: Our job is to make your job easier!

We used to work exclusively with Fortune 500 Companies and Big Brands.

A few years back we felt that people needed to be nicer to each other, so we produced a feature length documentary called Kindness Is Contagious. A film all about being nice and the benefits of being nice. This wasn’t a feel-good film about sending good vibes out into the universe, it was a film based on data and hard science and featured scientists from Harvard, Yale, Berkeley and a bunch of other very well-known institutions.

And during the making of the film we interviewed people from non-profits, health care organizations and startups whose day job was making the world a better place.

We got jealous, we wanted our day job to be making the world a better place too.

Our business was to suck every last penny out of people’s pockets. So, what if we repurpose those sneaky tricks, trade secrets and digital tools that he learned and developed to help non-profits, heath care organizations and startups to suck every last penny out of people’s pockets to help make the world a better place?

Use those sneaky tricks for good rather than to sell shoes and cars!

So we started the Bureau Of Small Projects as an incubator within our old firm and it was so successful that it actually out-performed the parent company so in the spring of 2014, we spun The Bureau Of Small Projects off into it’s own company.

Kindness is central to our brand values and our vision.