Ricki Yael Subel-Lobato

Lead Strategist AND Conversion Optimization Expert

Ricki Subel is a Marketing Strategist, Conversion Optimization Expert and Content Specialist with over 15 years of international experience, who has worked with Tony Robbins, the OECD (Organization for Economic Co-operation and Development), and Amy Porterfield.

She has led comprehensive branding and marketing projects with outside clients and internal programs. Her expertise lies in conducting in-depth marketing, consumer, and competitor analysis, messaging strategy, content strategy and thoughtful copywriting for campaigns across channels such as online funnels, email, affiliate marketing, digital products, and sales collateral.