Agency Tips And Tricks

We build hundreds of websites a year.  One of the BIG advantages of this is that we get a behind-the-scenes look at what works and what doesn’t. So here is a distillation of all the tricks that we use to make websites successful without any unnecessary BS.

To make it easy for you, each page has a numbered list with what you need to do and ONLY what you need to do to improve the performance of your website, branding and marketing efforts.

The lists are arranged in hierarchy of importance, so the low hanging fruit is first. If you follow these simple instructions, your website, branding and marketing WILL get significantly better. It is all pretty simple, but that doesn’t mean easy. Some of this work is extremely time consuming, so don’t worry if you don’t get through the whole list. Doing something is WAY better than doing nothing.

Why are we doing this? Well many of our clients are non-profits with limited budgets. So we don’t want to price ourselves out of working with great organizations. So if we can cut costs by having our clients do some of the busy work, then we have more time to do the creative work we enjoy.

If this gets overwhelming, remember the reason that big brands like Apple and Coca Cola use Ad Agencies is because they know your time is better spent doing what you do best: Running Your Business. And if at any time you need help, we are here for you.

As Richard Branson says: “From a young age, I learned to focus on the things I was good at and delegate to others what I was not good at. That’s how Virgin is run. Fantastic people throughout the Virgin Group run our businesses, allowing me to think creatively and strategically.”

How To Optimize Images

One of the things we are VERY good at is reducing bounce rate. This means that we create sites that engage visitors and keeps them on your website for a long time. One of the principal ways do this is to use big, highly engaging imagery. One thing we know after more than 20 years in this business is that people make a decision weather they stay or leave your site in seconds, even milliseconds. This is far too little time to read text and understand what it is saying. So, what this means is that it is the imagery that makes the difference.

How To Build a GREAT Small Business Website

Creating a great website is the single most important thing you can do for your Business. No one will come to your office or storefront any more without looking at your website first - except for maybe a very few businesses that rely solely on foot traffic. And even then, a great website with a strong web presence will perhaps double your revenue.

How To Drive Traffic To Your Website

Driving traffic is the name of the game on the web. What good is a gorgeous website if no one visits it? Ironically many of our clients seem to think that once they make their site live that millions of people will know about it, then are stunned when they turn on analytics and see that only their mom and their brother are going to it.

How To Make Any Design Better

ALWAYS Start with a picture. There is a reason that you don't see words hanging on people's walls very often. It's because we are hardwired to respond to visuals. People don't like to read unless they are engaged. That's why books have covers. The biggest mistake people make is to try and describe what they are saying with a picture. The job of the picture is to get people's attention. if you have their attention they will read what you have to say.

How To Use A/B Testing To Explode Conversion

The Bureau of Small Project’s value proposition is to make the tools that Fortune 500 companies and major brands available to non-profits and small businesses that are making a difference. Before founding the Bureau of Small. With that in mind, the one significant thing these companies do that small businesses generally don’t is: Test, Test, Test.

How To Create SEO Friendly Content

The biggest SEO issue that most websites face is lack of quality content. Content is important because it is the way that Google evaluates what your website is about and how good it is. Google is a great reader and it reads, understands and archives the content of each website it crawls. If your content is weak, Google lowers the rank of your website, sometimes ignoring it all together. Google needs to provide great websites for Google users to stay in business and Google sees little value in a website that offers poor content.

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