Agency Secrets

80% of the work at ad agencies with big brand clients is done by junior associates and interns while the fun stuff is left to the creatives. This is how they pay their dues and learn the tricks of the trade. THE SECRET is that this represents a significant source of revenue for the agency and for the most part is not very difficult to do. So below is a series of articles showing you what the big agencies don’t want you to know.

Each page has a numbered list with what you need to do and ONLY what you need to do to improve the performance of your website, branding and marketing efforts. No BS here at the Bureau Of Small Projects.

The lists are arranged in hierarchy of importance, so the low hanging fruit is first. If you follow these simple instructions, your website, branding and marketing WILL get significantly better. It is all pretty simple, but that doesn’t mean easy. Some of this work is extremely time consuming, so don’t worry if you don’t get through the whole list. Doing something is WAY better than doing nothing.

Why are we doing this? Well many of our clients are non-profits with limited budgets. So we don’t want to price ourselves out of working with great organizations. So if we can cut costs by having our clients do some of the busy work, then we have more time to do the creative work we enjoy.

If this gets overwhelming, remember the reason that big brands like Apple and Coca Cola use Ad Agencies is because they know your time is better spent doing what you do best: Running Your Business. And if at any time you need help, we are here for you.

As Richard Branson says: “From a young age, I learned to focus on the things I was good at and delegate to others what I was not good at. That’s how Virgin is run. Fantastic people throughout the Virgin Group run our businesses, allowing me to think creatively and strategically.”

How To Create An Iconic Small Business Brand

When branding a small business, the first thing that virtually everyone does - both clients and agencies - is use Apple, Coca-Cola and Nike as examples of great branding. Which they undoubtably are. But after working in the trenches with over 100 small businesses a year I have to ask the question: does this kind of thinking help or even apply to small businesses? Here are some tips and tricks to help small businesses EVOLVE a brand that supports and grows their company.

How To Launch An Iconic Brand In 7 Steps

When branding a small business, the first thing that virtually everyone does - both clients and agencies - is use Apple, Coca-Cola and Nike as examples of great branding. Which they undoubtably are. But after working in the trenches with over 100 small businesses a year I have to ask the question: does this kind of thinking help or even apply to small businesses? Here are some tips and tricks to help small businesses EVOLVE a brand that supports and grows their company.

How To Use Psychology To Make Your Website More Effective

It’s all about cognitive bias. A cognitive bias refers to the systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical or controlled fashion. Here are a few tricks that can help you even the playing field.

How To Architect Your Website To Get More Traffic

The purpose of internal links is to direct users to other content within your website. However, besides directing users to other content you can also use internal links to flow the link power to your whole site, such that articles that have little to no links also rank on Google.

How To Build a GREAT Small Business Website

This is the single most important thing you can do for your Business. No one will come to your office or storefront any more without looking at your website first - except for maybe a very few businesses that rely solely on foot traffic. And even then, a great website with a strong web presence will perhaps double your business.

How To Drive Traffic To Your Website

Driving traffic is the name of the game on the web. What good is a gorgeous website if no one visits it? Ironically many of our clients seem to think that once they make their site live that millions of people will know about it, then are stunned when they turn on analytics and see that only their mom and their brother are going to it.

How To Create The Perfect Landing Page

The more links or copy that are on the page (like on a traditional home page or company website), the less likely your page is to convert, so if you want people to buy, ALWAYS use specialized landing pages and be clear about what you want people to do.

How To Make Any Design Better

ALWAYS Start with a picture. There is a reason that you don't see words hanging on people's walls very often. It's because we are hardwired to respond to visuals. People don't like to read unless they are engaged. That's why books have covers. The biggest mistake people make is to try and describe what they are saying with a picture. The job of the picture is to get people's attention. if you have their attention they will read what you have to say.

How To Use A/B Testing To Explode Conversion

The Bureau of Small Project’s value proposition is to make the tools that Fortune 500 companies and major brands available to non-profits and small businesses that are making a difference. Before founding the Bureau of Small. With that in mind, the one significant thing these companies do that small businesses generally don’t is: Test, Test, Test.

How To Create SEO Friendly Content

The biggest SEO issue that most websites face is lack of quality content. Content is important because it is the way that Google evaluates what your website is about and how good it is. Google is a great reader and it reads, understands and archives the content of each website it crawls. If your content is weak, Google lowers the rank of your website, sometimes ignoring it all together. Google needs to provide great websites for Google users to stay in business and Google sees little value in a website that offers poor content.

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