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The purpose of the logo is not to explain what you do. It’s to help people remember you and define the quality of your organization. The most beautiful logo in the world will not increase sales [...]

ALWAYS Start with a picture. There is a reason that you don't see words hanging on people's walls very often. It's because we are hardwired to respond to visuals. People don't like to read unless [...]

There are two distinct strategies that consistently bring in leads, donations and sales. Most successful websites use a combination of these two strategies because nothing beats them for [...]

When you are a small business owner, there are several ways to test whether your idea could work and be of interest to prospective customers. An effective way to see if there’s some traction for [...]

Real estate in high-traffic corridors is expensive for a reason. Businesses in those places rarely fail. It is the same with websites. Websites with high-volume traffic rarely fail. If you [...]

In the Marketing world, the more you can automate the better. Drip campaigns are automated email sequences that strategically send pre written emails to prospects or customers over time. You can [...]