The BOCA Curve
We call our baseline assessment of your brand the BOCA Curve (Branding, Online Presence, Content and Advertising). The goal of this exercise is to establish a baseline as you start the branding process. You will be asked a series of questions and asked to rate each part of your business as objectively as you can from green to yellow to red. Green means excellent, yellow needs some work and red is of course poor.
It is very important to answer the questions as honestly as you can. The goal is to improve your brand and the more accurate the response the easier it will be. When you have finished, hit submit and we will email you a detailed report.