We call our baseline assessment tool the BOCA Curve (Branding, Online Presence, Content and Advertising). The goal of this exercise is to establish a baseline as you start the branding process and to give us an idea of where to start.
The reason we do this is because we practice evolutionary branding. The process of working on what needs the most help first, then moving on to the next most important element of your brand as budget permits.

Our clients are SMBs (Small to Midsized Businesses), Non Profits and Startups so we are very mindful of budgets. Our clients typically do not have the resources of Fortune 500 companies and Big Brands so they cannot rebrand all at once.

The BOCA Curve helps us assess the current state of your brand so we can create a roadmap to guide us down a path to create a powerful brand that brings in revenue as we go. We like the rebranding process to pay for itself.

The way it works, is like this: You will be asked a series of questions and asked to rate each part of your business as objectively as you can from green to yellow to red. Green means excellent, yellow needs some work and red is of course poor.

It is very important to answer the questions as honestly as you can. The goal is to improve your brand and the more accurate the response the easier it will be. When you have finished, hit submit and we will email you a detailed report.

Let’s get started!