These days, even gigantic companies are embracing “intrapreneurship,” where divisions act more like startups than units of massive conglomerates. They want to stay nimble, and avoid the complex systems that sometimes make life big-company life difficult.
This is music to our ears, as we work hard to massively simplify the branding process, not only because Small Businesses, Startups and Nonprofits typically can’t afford the endless revisions, countless studies and infinite strategy sessions of those huge companies, but also because it makes their brands better.
So, unsurprisingly, many well-known brands also come to The Bureau Of Small Projects for this “secret sauce.” 1-800-FLOWERS is recent example. (We particularly loved this one, since this is one of the oldest dot com brands and internet branding success stories.)