Framework: Full Custom Frontend, The7 Theme backend
Tech: Custom HTML 5 Animation
2.15 second load time
31% increase in conversion
21.15% bounce rate
Art You Can Eat
Duff’s Cakemix is do-it-yourself cake decorating studio founded by Food Network star, Duff Goldman. Duff’s provide everything you need to bring your cake vision to life.
Just a few years out of culinary school, Duff quit his day job and launched a custom cake business out of his one-bedroom apartment in Baltimore, Maryland. Duff and his team at Charm City Cakes pushed the limits of cake decorating, sculpting a dazzling array of awe-inspiring works from life-sized elephants to racecar replicas. The wild creations and off-beat company culture soon became the subject of the hit Food Network show, Ace of Cakes, inspiring an entire generation to roll up their sleeves and decorate.
Whether you follow one of our step-by-steps or do your own thing, you get to focus on the most fun and creative part of cake-making – the decorating!
The Duff’s experience is truly unique. In order to capture the fun and creativity of DIY Cake Decoration, we created a custom HTML 5 animation to illustrate the multitude of options and inspiration of the Duff’s experience. CLICK HERE to try it for yourself.