Responsibly Crafted, Impeccably Stylish, Comfort-First Clothing

Èidean is a family run clothing brand built on heritage, heart and a very strong desire to be different in every way. The company started with a concept to create timeless, beautifully made clothing that supports a sustainable future for all of us.

Now, with generations of craftmanship in their legacy, Èidean combines traditional values with thoughtful, modern design.

The organization came to The Bureau of Small Projects for brand strategy and messaging, packaging design, photography and a new ecommerce website plus marketing help.

We are thrilled with the results and we are honored to help such an iconic, sustainable brand in the clothing industry.

Crafting A Powerful Brand

One of the things we noticed when we first launched the Bureau of Small Products was that when Small Businesses thought of Branding, they thought it meant a logo, fonts and colors. But when Big Brands thought of branding it was always about strategy. This is what makes a brand look as spectacular as Éidean.

We learn about their competitors, then articulate what it is that they do differently and better then the folks we just learned about, then tell their story, focusing on how their brand story led them to stand out among their competition.

This is what is called a Value Proposition, and when done right, makes marketing a piece of cake. It is the reason people will buy what you are selling.

If your Value Proposition is strong it makes the decisions for you.

When marketing fashion brands it all starts with the photography. But how do you know where to start?

This is where the Value Proposition comes in, read it over and over again, then when choosing a photographer, models, locations, props, etc… Ask yourself do they support your Value Proposition.

Then do the same with your packaging, your website, your catalogues and every single thing you do.

This is what makes a powerful brand. And if you have a powerful brand, marketing is easy. All you need to do is get it out in front of as many people as possible. And never before in the history of the world has there been more ways to do that.