Being a loving, respectful human being is the most important thing we can be

Everyone Matters is a global initiative created by Heathcliff Rothman, legendary writer for Vanity Fair. Heathcliff brought together international celebrities and leading organizations representing people of all ages, sex, race and religion for a global awareness campaign which advocates for every person’s right to dignity and respect, without judgment or shame.

Paul McCartney headlines a number of people who have penned slogans of inclusiveness and tolerance. Supporters of the humanitarian message include Hugh Jackman, Ellen DeGeneres, George Clooney, the Dalai Lama, Nicole Kidman, Daniel Craig, Archbishop Desmond Tutu, Natalie Portman, Christina Aguilera, Deepak Chopra, Dame Judi Dench, and many more.

Founder HealthCliff Rothman’s personal journey to becoming “a better person,” morphed into a worldwide movement, bringing together local governments, celebrities and the public at large in order to help people embrace inclusiveness and tolerance.

Everyone Matters is about everybody’s value, that we all count, that we should all should stand tall for who we are, as we are, It’s about judging each other less, and ourselves less. It’s tempting to brag about what we did, but the truth is The Bureau of Small Projects® is lucky to be allowed to be part of such an amazing project. It is the reason The Bureau of Small Projects® exists.

People around the world have been uploading “I Am!” selfies to express pride in identity for “Everyone Matters day”, a campaign Paul has supported since it launched in 2012. This year the campaign invites you to upload “I Am!” photos to Facebook, Instagram and Twitter, to encourage people to make the world a place where everyone feels it’s OK to be who they are without fear of judgment or shame. The photo is accompanied by a handwritten statement; perhaps a personality trait, something they like, where they live, ethnicity, sexual orientation, religion – anything that says who they are with the hashtag #IAM

Check out Paul’s photo!

For those of you unfamiliar with the term, a ‘scouser’ is slang for someone from Liverpool. Paul is proud of his Northern heritage and has become a much-loved figurehead for the city!