Print Collateral

This national print campaign was called “Men’s Jeans for Women”. We had to create imagery with a juxtaposition of the masculine and the feminine, something that Levi’s does so well. I was all about the power of femininity. So we hand crafted delicate flowers out of rusty saw blades, rebar, pruning shears and many other “dangerous” objects, transforming the rough and practical into something beautiful and timeless.