Magic For The Masses

Magic Inc. is widely recognized as an industry leader in magic publishing with thousands of books and pamphlets on card magic, coin magic, kids magic, balloon animals, and much more… featuring instruction from such magical greats as Ed Marlo, J.B. Bobo, Dai Vernon, Frank Garcia, Steranko, Gene Anderson, Billy McComb, Don Alan, Jay Marshall, Brother John Hamman, U.F. Grant, Charlie Miller and countless others.

Magic Inc. is the oldest continuously family-run brick and mortar magic shop in North America. It began as the Ireland Magic Company in 1926 and it was incorporated in 1963 as Magic, Inc.

The Jay Marshall Lecture Series at Magic Inc. boasts lectures from the best in the business (past and present): Dai Vernon, Harry Blackstone, Eugene Burger, Roberto Giobbi, Dan Harlan, Max Maven, Johnny Thompson, Juan Tamariz, Daryl, Jay Sankey, David Williamson, Gene Anderson, Dennis Watkins, Nick Lewin, Axel Hecklau, John Bannon, Richard Turner, Peter Samelson . . . and many more.