Branding, Logo Development, Responsive And Mobile Website Development


Research and Positioning

Brand Strategy

Logo Design

Business Collateral Design


Landscape Analysis

Value Proposition

Logo, Colors and Principal Typography



Brand Manual

Find Your Place In Space

The Planetary Society worked with The Bureau of Small Projects to update their logo and brand strategy. The original logo was drawn on the back of a napkin by Bill Nye and they were looking for a more legible and modern logo – keeping the P that is formed by the rings of Saturn – and clear strategy to grow membership and increase engagement as the world reaches out to the stars like never before.

The Planetary Society was co-founded by Carl Sagan and are led today by Bill Nye. The Planetary Society exists to empower and connect the world’s citizens to advance space science and exploration and some of the brightest stars in history are part of their legacy.

There’s space for you! The Planetary Society is the largest space interest group in the world, and anyone can join. Their members are an international network of advocates with enthusiasm for space and interest in asking the existential questions that unite us. Where did we come from? Are we alone?

The Planetary Society is independently funded and powered by members like you. So, you can take an active role in supporting space exploration, the search for life on other worlds, and protecting our planet from asteroid impact. Ask the big questions, seek answers through science & exploration, and join now.