Strong Roots, Cultivating Hope

We were thrilled to help Valley Bloom, a nonprofit serving the communities of East Valley, Arizona (a multi-city region within the Phoenix Metropolitan Area), with marketing and branding strategy, which culminated in a new name, compelling home page messaging, and a dynamic new logo.

Valley Bloom was previously known in their region as Assistance League East Valley, a regional chapter of a national organization that serves 300,000 people in need every year. This fantastic non-profit organization has had a legacy of service that began in 1989. They have helped their local community in countless ways, from providing clothing for homeless teens to caring for neighbors in crisis.

The Bureau of Small Projects helped the organization enter an exciting new chapter as Valley Bloom, stepping fully into their independence while staying true to their mission. After all, Valley Bloom’s story is rooted in decades of service, community, and care for the East Valley.

“The process of rebranding with expert external support created a verve within the organization. People came up with artwork, clothing, signage, dressing room curtains, chair upholstery, etc. in pink and green to build our brand. There was a lot of excitement that was missing previously! I appreciate your help with that.” ~ Donna Thompson, Valley Bloom