Services
Research and Positioning
Brand Strategy
Naming
Logo
Deliverables
Landscape Analysis
Value Proposition
Name + Prelegal Screening
Logotype and Fonts
Rooted in Service. Powered by Volunteers. Since 1959
VIVA PIMA!, formerly a regional chapter of a national organization, the Assistance League of Tucson, came to The Bureau of Small Projects for a bold reimagining of their Brand. We were honored to help! Our work included developing a new name and logo, as well as key messaging and positioning.
The Bureau began by researching the messaging of related nonprofits to help establish their differentiation and then distilled their story into accessible and compelling messaging for the homepage of their website.
A cornerstone of the Tucson community for over 65 years.
Viva Pima is dedicated to fostering hope and dignity for those in need. From offering new school clothes to students and distributing new household items to people being re-housed, to providing new, cuddly bears to children in crisis, and placing books into the hands of underfunded schools, this dynamic organization makes a true difference. With all funds raised staying local, VIVA PIMA! has impacted the lives of hundreds of thousands of Pima County, AZ neighbors and continues to inspire hope and dignity with every act of kindness.
