Branding Tips

API, B2B, CMS, CPC, CRM, CSS (and we are still only in the C’s). Good god our industry loves it’s acronyms. Sometimes, acronyms are useful, but usually, they are just plain annoying. But here are [...]

When you are a small business owner, there are several ways to test whether your idea could work and be of interest to prospective customers. An effective way to see if there’s some traction for [...]

ALWAYS Start with a picture. There is a reason that you don't see words hanging on people's walls very often. It's because we are hardwired to respond to visuals. People don't like to read unless [...]

When you launch a brand, you are introducing an image, presenting a value proposition and communicating how your products are different. Your brand launch strategy has to address these functions [...]