When you are a small business owner, there are several ways to test whether your idea could work and be of interest to prospective customers. An effective way to see if there’s some traction for [...]

Our perception is formed through two basic psychological approaches. Once you understand how they work, you can influence what people do without them even realizing it. This is exactly how big [...]

One of the things we are VERY good at is reducing bounce rate. This means that we create sites that engage visitors and keeps them on your website for a long time. One of the principal ways do [...]

It’s all about cognitive bias. A cognitive bias refers to the systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be [...]

The purpose of internal links is to direct users to other content within your website. However, besides directing users to other content you can also use internal links to flow the link power to [...]

Driving traffic is the name of the game on the web. What good is a gorgeous website if no one visits it? Ironically many of our clients seem to think that once they make their site live that [...]

ALWAYS Start with a picture. There is a reason that you don't see words hanging on people's walls very often. It's because we are hardwired to respond to visuals. People don't like to read unless [...]

The biggest SEO issue that most websites face is lack of quality content. Content is important because it is the way that Google evaluates what your website is about and how good it is. Google is [...]

Even small businesses have to look good. Your website will be the very first point of contact for your customers, so even if your budget is tight, your website has to be absolutely perfect [...]

Technology is constantly evolving. This means your new website WILL become outdated. Like a brand new car, if not properly maintained, it WILL break. A website is not to be put up and forgotten [...]