Evolutionary Branding

A Survival Guide for Small Businesses, Startups and Nonprofits

Learn to do Branding. Advertising and Marketing the Bureau of Small Projects way!

The Key To Everything Is To Articulate What You Do Differently And Better Than Your Competitors

Simple right? Don’t confuse simple for easy. Download the book to learn how the Bureau of Small Projects applies the principals that make Fortune 500 companies and Big Brands so successful to Small Businesses, Startups and Non Profits.

A Website is the First Point of Contact for Just About Any Business, Make Sure It Rocks

We are in the age of research, so by the time visitors get there, they already know what you do and why they need it, make sure that every image, every word and every page supports what you do differently and better than your competitors. This is the reason to do business with you.

It’s All About The Data – Use Heatmaps and Analytics to Make Sure Your Website Converts

More often than not, when a client tells us that their ads are not performing well, the real problem is that their website is not convincing people to buy their product use their service or join their organization.

Use Remarketing To Stay Top Of Mind

Most organizations use remarketing to remind you of that shoe or golf club you just looked at, but remarketing can be used for branding too. Ads with just your logo and tagline cost little and will ensure people think of you when they are ready to buy.

Everything Is Better With Cats

Jackson Galaxy is a master of this. Branding needs to be done offline too. Happy Customers + Referrals + New Business = Exponential Growth.  It is way easier and cheaper to keep your existing customers than to find new ones.

The Smartest People In The World work with the Bureau of Small Projects

Literally rocket scientists and brain surgeons: Bill Nye, The Science Guy (CEO of the Planetary Society), MIT, Stanford University, Blackrock Neurotech (who have implanted 28 brain computer interfaces in humans – Elon Musk is still doing monkeys), Switzerland (yes, the actual country), AmyriAD (who is bringing a revolutionary Alzheimer’s treatment to market) and many, many more.

So learn from the best. Everyone on our team is an expert. Everyone on our team has Fortune 500 and Big Brand experience. Download the book to learn their secrets.

Our Simple 7 Step Branding Process
We like to think of it like this: If your branding is done well, when you meet someone at an event or party and they ask what you do, you can tell them and walk away with business.
The “Wheel of Fortune” Marketing System
It’s all about the Data! Use the “Wheel Of Fortune” system to drive more traffic, optimize your landing pages and turbocharge sales.

WHAT PEOPLE ARE SAYING

“We love The Bureau of Small Projects for the clarity of their branding and their focus on a particular target market. For that reason and because they have the lowest minimum starting rate of the agencies on this list, we have chosen them as the best affordable option for small companies and startups needing an advertising agency.”

Everyone on our team has Fortune 500 and Big Brand experience

We leverage their branding, web development and marketing skills to help Startups, Nonprofits and Small Businesses that are making a difference stand out, look better and exponentially increase revenue. Evolutionary Branding, A Survival Guide for Small Business, Startups and Nonprofits will teach you how to do that too.

How To Build A Website That Sells

We build websites that sell so you don’t have to.

Use branding to create “attractors” that will bring new customers directly to you.

Our Simple 7 Step Branding Process

We like to think of it like this: If your branding is done well, when you meet someone at an event or party and they ask what you do, you can tell them and walk away with business.

The “Wheel of Fortune” Marketing System

It’s all about the Data! Use the “Wheel Of Fortune” syastem to drive more traffic, optimize your landing pages and turbocharge sales.

OOOH. IT’S JUST WHAT I WANTED!

The biggest difference between big and small brands is … strategy. Huge companies know that marketing isn’t about a logo, website or ads. It’s first and foremost about having a clear message. EVERYTHING flows from that. Your unique message – your Value Proposition – is “The Package” you’ll deliver to the right people, in the right places, at the right time.

Then think of “The Package” as a gift. In the physical world the way you deliver gifts is the mailman, friends, teachers, family and loved ones. People you trust. In a digital world, your Package gets delivered by your Website, App, Search Engines, Social Media Channels, Emails, Influencers, Articles in the Press, Blog Posts… the list is endless, and never in the history of the world have there been more ways to diver this gift to your customers.

Our Simple 7 Step Branding Process

We like to think of it like this: If your branding is done well, when you meet someone at an event or party and they ask what you do, you can tell them and walk away with business.

Kindness is contagious!

Kindness is at the very core of our organization’s culture! Our Mission is to help make the world a better place. We do that by helping organizations that are making an impact improve their Branding, Messaging and Marketing.

We used to work exclusively with Fortune 500 Companies and Big Brands.

A few years back we felt that people needed to be nicer to each other, so we produced a feature length documentary called Kindness Is Contagious. A film all about being nice and the benefits of being nice. This wasn’t a feel-good film about sending good vibes out into the universe, it was a film based on hard science and data featuring scientists from Harvard, Yale, Berkeley and a bunch of other very well-known institutions.

And during the making of the film we interviewed people from non-profits, health care organizations and startups whose day job was making the world a better place.

We got jealous, we wanted our day job to be making the world a better place too.

Our business was to suck every last penny out of people’s pockets. So, what if we repurpose those sneaky tricks, trade secrets and digital tools that he learned and developed to help non-profits, heath care organizations and startups to suck every last penny out of people’s pockets to help make the world a better place?

Use those sneaky tricks for good rather than to sell shoes and cars!

So we started the Bureau Of Small Projects as an incubator within our old firm and it was so successful that it actually out-performed the parent company so in the spring of 2014, we spun The Bureau Of Small Projects off into it’s own company.

Kindness is central to our brand values
and our vision
Our Simple 7 Step Branding Process
We like to think of it like this: If your branding is done well, when you meet someone at an event or party and they ask what you do, you can tell them and walk away with business.
The “Wheel of Fortune” Marketing System
It’s all about the Data! Use the “Wheel Of Fortune” system to drive more traffic, optimize your landing pages and turbocharge sales.

The World Is Evolving, That’s Why The Bureau of Small Projects Doesn’t Work Like Other Agencies

We practice Evolutionary Branding ®, — the process of improving your brand a little bit at a time rather than all at once. This is especially important when starting a new business and you are strapped for resources. And even more so if your idea is timely and disruptive where getting to market quickly is imperative.

We live in a “winner-take-all economy”

 There has never been more competition in the history of the world, but there has never been more opportunity either. Learn how to take advantage of it. Everything your organization needs to know so that you can turbocharge your branding and marketing to create an “attractor” that brings business to you.