How to Grow An Email List
We know that using email marketing is important. But how do get email subscribers? Read on for tried-and-true strategies to grow your email list.
Where Do You Start — The All Important Opt-In Plan
Since your email list won’t grow by itself, you need a plan to attract opt-ins for your emails. Providing big value is always the best approach of course. You may need to do some brainstorming on what you can offer site visitors in exchange for their email.
Identifying a need most of your potential customers have and then offering information on that need can start generating email readers. But very important: identify exactly who your target customer is and make your offer 100% dialed in for THEIR needs. It’s important to grow your email list with people who can use your business because email plans charge more based on the number of people in your list. You only want people in your list that find your offerings attractive.
But how do you decide what to offer people in exchange for their contact information? Go to your competitor sites and see what they offer in exchange for an email. Sign up for their emails. People often forget this strategic move. Your competitors will send you valuable content that can help you refine your email strategies.
Use Clear and Obvious Call To Actions
Put your sign-up call to actions in obvious places site visitors will see them quickly upon visiting your site. The footer on your website is not a great place to reserve your only opt-in call to action as many people never scroll that far.
Let Leads Opt-In on Your Lead Form
Do you have lead completion forms on your site? It’s important to actively allow leads to check a box on your lead form to receive emails from you to adhere to privacy laws like GDPR and CAN-SPAM. Again, make your offer something good.
Delay Your Opt-In Pop Up Offer
If you use a pop-up for your offer, give people some time on your site before you let the opt-in pop up appear. People get annoyed with pop ups that show up immediately. There are a variety of ways to delay your pop up too. Letting people visit multiple pages or scroll before your pop up appears helps is less annoying.
Plus you are providing an offer for people that are engaging on our site. Using an exit intent pop up provides the offer for people who are potentially ready to exit your site which is another way to grab their email before they leave.
Remember to compare your site engagement times before and during your pop-up testing to make sure you are aren’t losing the right kinds of audiences because your pop up is distracting.
Audience Growth Means Revenue Growth
The more people who are reading your emails the best chance you have of converting some of them to customers. Keep at it and test your offerings to find the ones that are most appealing. Getting ahead of your competitors with information your audience needs can be attractive to solve their problems.
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