Our agency is frequently called upon to brand or rebrand organizations, which entails creating or defining their brand vision with the goal of creating brand loyalty. We’ve found that one of the easiest ways to increase brand loyalty is to be kind. I’ve found this to be so impactful that I recently directed a feature-length documentary called Kindness Is Contagious about the benefits of being nice.
Here’s how: In our agency, the first thing we do when starting any project is to look for easy changes that will have a massive impact. It’s not because we are lazy (which we are); it’s more about good business. If we make simple, impactful changes, we come off as the hero, which increases our brand loyalty, and our clients make more money faster, which leads to more work.
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