I recently read an article about managing your professional decline, and laughed, why would anyone want to manage their professional decline when they can prevent it all together. Having recently crossed the dreaded 50 threshold myself, and after watching many of my talented colleagues struggle with this firsthand, I want to offer some advice.

My entire career has been spent in the ever-changing tech and design industry, and I can’t even count how many people — friends, family and job applicants — I come across who feel they are no longer relevant after 50. I’m also shocked that so many people don’t seem to understand their value. We’ve all watched technology decimate well-established industries like printing, typesetting and color separation, for example. And it all comes down to value.

Read more at Forbes.com