We Build Lots Of Websites
Your website is the first point of contact for your organization and is NOT where you want to cut corners. We design, code and market hundreds of websites a year. This gives us a unique glimpse at the inner workings and strategies of a great many businesses. Below is our unique 5 Step Process (most agencies stop at 3) to create websites that look good AND make money.
Strategy and Content Creation
This is the foundation upon which your website is built. We carefully research your target market, see who your competitors are and learn what they do well and what they do poorly.
Then we identify what is it that you do differently – and more importantly – BETTER than your competition. This is the most important part of the web development process and the part that even seasoned professionals often don’t seem to understand. Building a website is more than making it look pretty. It also has to deliver business.
Then we create content to apply what we have learned in order to sell products, build communities, get donations or generate leads.
Since the homepage is the most critical page of your website – this is where in milliseconds visitors decide if they will stay or if they will go – we like to focus on that first.
We create 5 mockups ranging from conservative to a little bit out there. Then you choose the one you kind-of, sort-of like the best and we make revisions to that until you LOVE the homepage. This is a VERY effective technique to focus in on what you are looking for and create a design that knocks people’s socks off!
Once the mock-up is “approved to code” we code the homepage on our development server to match the approved mock-up exactly.
Then there are two ways we can proceed. If we have the budget, the very best way is to do mockups of all the key pages, then match them on the development server.
If the budget is tight, we can let the content guide us and, using the homepage as our model, lay them out directly on the development server. Since the homepage design dictates the look and feel of the website, once visitors are engaged they are most interested in learning more about your product or service so often simple is better. This approach can be VERY effective and beautiful.
When the coding is approved and QCed, we move your website from our development environment to your live servers. What seems like a simple thing can actually be quite complex and must load quickly, be optimized for search engine visibility and accommodate large amounts of traffic.
We partner with the leaders in the hosting industry. From cloud hosting to dedicated servers we leverage our existing relationships to ensure you get the best hosting at the best price. We will determine the hosting solution that best meets your needs and will work with our partners to find you the best deal. We work with AWS, SiteGround, and WPEngine at the highest levels. We also offer Green Hosting Solutions for our clients that care about the environment as much as we do.
Marketing and Maintenance
If you have a great looking and well built website, what good is it of nobody sees it. Most of the time when we launch a brand new website, our clients expect that the world will be clamoring to see what they do, when in fact, when they look at their analytics, only their mother, brother and uncle have visited it. Without marketing and SEO to drive traffic, its like buying a brand new Armani suit and sitting alone in your bedroom on Friday night.
Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and fresh. This needs to be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings.
It’s easy for small businesses, non-profits and startups with limited budgets to cut corners and let a few tasks slide. Website maintenance can easily become one of those things as it doesn’t always present immediate issues. However, just like your health can fall apart if you go too long without a regular check up, so can the health of your website.