When you are a small business owner, there are several ways to test whether your idea could work and be of interest to prospective customers. An effective way to see if there’s some traction for your idea is an approach popular with the tech-industry called an MVP. An MVP is a very simple, stripped-down version of a website with just enough features to satisfy early customers, test pricing or see if people even want your idea. The goal is to get valuable feedback before spending a ton of money on product development.

Our perception is formed through two basic psychological approaches. Once you understand how they work, you can influence what people do without them even realizing it. This is exactly how big brands use your psychological vulnerabilities (consciously and unconsciously) against you in the race to grab your attention.

There are two distinct strategies that consistently bring in leads, donations and sales. Most successful websites use a combination of these two strategies because nothing beats them for converting visitors into customers and once you learn to recognize them you will see these strategies everywhere!

This is called "Link Building" and is hands down the best way to drive traffic to your website. And if a well known site links to you, it will not only explode page views, but raise your ranking on Google astronomically.

One of the things we are VERY good at is reducing bounce rate. This means that we create sites that engage visitors and keeps them on your website for a long time. One of the principal ways do this is to use big, highly engaging imagery. One thing we know after more than 20 years in this business is that people make a decision weather they stay or leave your site in seconds, even milliseconds. This is far too little time to read text and understand what it is saying. So, what this means is that it is the imagery that makes the difference.