Website Tips And Tricks

We build hundreds of websites a year.  One of the BIG advantages of this is that we get a behind-the-scenes look at what works and what doesn’t. So here are many of the tricks that we use to make websites successful.

Each page has a numbered list with EXACTLY what you need to do – and ONLY what you need to do.

How To Optimize Your Website For Speed – And Why You Might Not Want To

There are many factors that contribute to a slow website. Some are technical, like hosting, the theme you use, the number of plugins you use. Some of these are choices, such as Image Size, Streaming Video, Ads and Social Feeds. Big images, Video, Ads and Social Feeds slow down a website but increase conversion. Faster is always better, but before you make a decision, there is a balance to be had, and OFTEN companies choose conversion (selling products) over load speed.

How To Make Your Business Go Viral

API, B2B, CMS, CPC, CRM, CSS (and we are still only in the C’s). Good god our industry loves it’s acronyms. Sometimes, acronyms are useful, but usually, they are just plain annoying. But here are 3 VERY good ones. If you only have time to memorize a few, forget KPI's and learn these 3, they will explode your business!!!!

Why You Need A Custom Website – Or Not

The question people always ask us is: “What is the difference between a custom HTML 5 WordPress theme and customizing a commercial WordPress theme?” There are advantages and disadvantages with both of course. People usually choose a Commercial theme because it’s much less expensive and easier to maintain. But even if you have the resources, custom is not always better. Read below to see if a custom HTML 5 WordPress theme is right for you.

How To Test A New Product Or Business Idea

When you are a small business owner, there are several ways to test whether your idea could work and be of interest to prospective customers. An effective way to see if there’s some traction for your idea is an approach popular with the tech-industry called an MVP. An MVP is a very simple, stripped-down version of a website with just enough features to satisfy early customers, test pricing or see if people even want your idea. The goal is to get valuable feedback before spending a ton of money on product development.