Website Tips And Tricks

API, B2B, CMS, CPC, CRM, CSS (and we are still only in the C’s). Good god our industry loves it’s acronyms. Sometimes, acronyms are useful, but usually, they are just plain annoying. So we recommend that you stick to only these 3.

A website is the first point of contact people will have with most organizations and making your website spectacular may be the best money you ever spend. Here is a guide to help you  understanding why a great website costs money and where you can cut corners if resources are tight.

The question people always ask us is: “What is the difference between a custom HTML 5 WordPress theme and customizing a commercial WordPress theme?” There are advantages and disadvantages with both of course. People usually choose a Commercial theme because it’s much less expensive and easier to maintain. But even if you have the resources, custom is not always better. Read below to see if a custom HTML 5 WordPress theme is right for you.

When you are a small business owner, there are several ways to test whether your idea could work and be of interest to prospective customers. An effective way to see if there’s some traction for your idea is an approach popular with the tech-industry called an MVP. An MVP is a very simple, stripped-down version of a website with just enough features to satisfy early customers, test pricing or see if people even want your idea. The goal is to get valuable feedback before spending a ton of money on product development.

Our perception is formed through two basic psychological approaches. Once you understand how they work, you can influence what people do without them even realizing it. This is exactly how big brands use your psychological vulnerabilities (consciously and unconsciously) against you in the race to grab your attention.