The purpose of the logo is not to explain what you do. It’s to help people remember you and define the quality of your organization. The most beautiful logo in the world will not increase sales at all but an ugly one can demolish your brand and lower your prices.
Tips And Tricks
We brand, build and market hundreds of websites a year. One of the BIG advantages of this is that we get a behind-the-scenes look at what works and what doesn’t.
Our agency specializes in taking the tools of the trade that large organizations and big brands use to find customers and create loyalty and package them for small(ish) businesses, start-ups and non-profits.
The step by step instructions you read in this section are simplified so that a team without any advanced marketing knowledge or design skills can execute them. Most of our clients do not have huge marketing departments so we like to make everything actionable. You won’t find in depth explanations as to why agencies do these things, just the steps you need to take and the assurance that they will work.