Tips And Tricks

We brand, build and market hundreds of websites a year.  One of the BIG advantages of this is that we get a behind-the-scenes look at what works and what doesn’t.

Our agency specializes in taking the tools of the trade that large organizations and big brands use to find customers and create loyalty and package them for small(ish) businesses, start-ups and non-profits.

The step by step instructions you read in this section are simplified so that a team without any advanced marketing knowledge or design skills can execute them. Most of our clients do not have huge marketing departments so we like to make everything actionable. You won’t find in depth explanations as to why agencies do these things, just the steps you need to take and the assurance that they will work.

How To Make Any Design Better

ALWAYS Start with a picture. There is a reason that you don't see words hanging on people's walls very often. It's because we are hardwired to respond to visuals. People don't like to read unless they are engaged. That's why books have covers. The biggest mistake people make is to try and describe what they are saying with a picture. The job of the picture is to get people's attention. if you have their attention they will read what you have to say.

How To Test A New Product Or Business Idea

When you are a small business owner, there are several ways to test whether your idea could work and be of interest to prospective customers. An effective way to see if there’s some traction for your idea is an approach popular with the tech-industry called an MVP. An MVP is a very simple, stripped-down version of a website with just enough features to satisfy early customers, test pricing or see if people even want your idea. The goal is to get valuable feedback before spending a ton of money on product development.

The SEO Cheat Sheet

Real estate in high-traffic corridors is expensive for a reason. Businesses in those places rarely fail. It is the same with websites. Websites with high-volume traffic rarely fail. If you haven't already, you should install google analytics on your website and see how many people are actually going there. People usually have an over-exaggerated idea of how many people visit their site and the actual numbers can be sobering. Fortunately there are many things you can do to improve your organic search results. Here are the first few steps.