Website Tips And Tricks

We build hundreds of websites a year.  One of the BIG advantages of this is that we get a behind-the-scenes look at what works and what doesn’t. So here is a distillation of all the tricks that we use to make websites successful.

To make it easy for you, each page has a numbered list with exactly what you need to do – and ONLY what you need to do.

How To Make Your Website More Addictive

Our perception is formed through two basic psychological approaches. Once you understand how they work, you can influence what people do without them even realizing it. This is exactly how big brands use your psychological vulnerabilities (consciously and unconsciously) against you in the race to grab your attention.

How To Optimize Images

One of the things we are VERY good at is reducing bounce rate. This means that we create sites that engage visitors and keeps them on your website for a long time. One of the principal ways do this is to use big, highly engaging imagery. One thing we know after more than 20 years in this business is that people make a decision weather they stay or leave your site in seconds, even milliseconds. This is far too little time to read text and understand what it is saying. So, what this means is that it is the imagery that makes the difference.