The purpose of the logo is not to explain what you do. It’s to help people remember you and define the quality of your organization. The most beautiful logo in the world will not increase sales at all but an ugly one can demolish your brand and lower your prices.

ALWAYS Start with a picture. There is a reason that you don't see words hanging on people's walls very often. It's because we are hardwired to respond to visuals. People don't like to read unless they are engaged. That's why books have covers. The biggest mistake people make is to try and describe what they are saying with a picture. The job of the picture is to get people's attention. if you have their attention they will read what you have to say.

There are two distinct strategies that consistently bring in leads, donations and sales. Most successful websites use a combination of these two strategies because nothing beats them for converting visitors into customers and once you learn to recognize them you will see these strategies everywhere!

When you are a small business owner, there are several ways to test whether your idea could work and be of interest to prospective customers. An effective way to see if there’s some traction for your idea is an approach popular with the tech-industry called an MVP. An MVP is a very simple, stripped-down version of a website with just enough features to satisfy early customers, test pricing or see if people even want your idea. The goal is to get valuable feedback before spending a ton of money on product development.

Real estate in high-traffic corridors is expensive for a reason. Businesses in those places rarely fail. It is the same with websites. Websites with high-volume traffic rarely fail. If you haven't already, you should install google analytics on your website and see how many people are actually going there. People usually have an over-exaggerated idea of how many people visit their site and the actual numbers can be sobering. Fortunately there are many things you can do to improve your organic search results. Here are the first few steps.