Website Tips And Tricks

Many of our clients don’t have large marketing departments, often only one or two people, so our job is to make your job easier. We brand, build and market hundreds of websites a year.  One of the BIG advantages of this is that we get a behind-the-scenes look at what works and what doesn’t. So here are some of the trade secrets that we use to make organizations successful.

How To Setup AdWords

There are 2 basic types of digital advertising. Search Based Adversing and Disruptive Advertising. Both types of advertising can be effective, and which is right for you depends on what you are selling. Often it's not clear which is better so we always recommend doing both and looking at the data to make the decision. Here is how to get started with AdWords.

How To Setup Facebook and Instagram Ads

There are 2 basic types of digital advertising. Search Based Adversing and Disruptive Advertising. Both types of advertising can be effective, and which is right for you depends on what you are selling. Often it's not clear which is better so we always recommend doing both and looking at the data to make the decision. Here is how to get started with Facebook and Instagram Ads.

How To Optimize Your Website For Speed – And Why You Might Not Want To

There are many factors that contribute to a slow website. Some are technical, like hosting, the theme you use, the number of plugins you use. Some of these are choices, such as Image Size, Streaming Video, Ads and Social Feeds. Big images, Video, Ads and Social Feeds slow down a website but increase conversion. Faster is always better, but before you make a decision, there is a balance to be had, and OFTEN companies choose conversion (selling products) over load speed.