
Technology
Platform: WordPress
Framework: Full Custom Frontend, WordPress Backend
Techstack: The 7 Theme and Gravity Forms
Results
1.35 second load time
30% conversion rate
5.75% bounce rate
The Tropical Delicious, Low Calorie, Healthy “Anywhere” Snack!
Wholeberry is a US based, family owned and operated “healthy” food company that sources fruit the way Sushi chefs source fish: they get out of the way to let the ingredient do the talking. They don’t do it for apples and oranges, fruits that you can find in any store – they bring rare, powerful fruits to the family pantry.
Wholeberry is the only game in town for dried passion fruit, and maintains a tight product line around fruits that are impactful and less-known (the other being goji). Wholeberry products are non-gmo, no preservatives / artificial flavors and ethically sourced.
Specializing in organic goji berries and freeze-dried exotic fruit snacks like passion fruit rounds, Wholeberry had a functional but basic e-commerce site that supported sales but needed The Bureau of Small Projects® to develop and enterprise grade website with both the advanced features and aesthetic to scale from niche retailers like Trader Joe’s and Whole Foods to giants like Costco and Amazon.




