News and Press Releases
“Evolutionary Branding” is a term I coined to describe the process of slowly improving an organization’s brand identity as they can afford it. You start with the low-hanging fruit and, as the business grows, you add the polish and nuance that make your brand iconic.
I recently read an article about managing your professional decline, and laughed, why would anyone want to manage their professional decline when they can prevent it all together. Having recently crossed the dreaded 50 threshold myself, and after watching many of my talented colleagues struggle with this firsthand, I want to offer some advice.
Established in 2013, The Bureau of Small Projects has created big brand experiences for hundreds of small businesses, mid-sized businesses, and non-profits. While no one builds websites that convert better than we do, a great website without traffic is a non-starter.
Our agency is frequently called upon to brand or rebrand organizations, which entails creating or defining their brand vision with the goal of creating brand loyalty. We’ve found that one of the easiest ways to increase brand loyalty is to be kind. I’ve found this to be so impactful that I recently directed a feature-length documentary called Kindness Is Contagious about the benefits of being nice.