What Is Branding?

Don’t confuse simple with easy.

Everything You Need To Know About Branding In 7 Easy Steps

The unfortunate thing is that many people who work with small businesses, nonprofits and startups don’t seem to understand the principles of branding, and the ones who do often go after the money and target big brands and Fortune 500 companies.

Evolutionary Branding: How To Improve Your Branding And Online Presence With The BOCA Curve (Part 2)

In my last article, I introduced a tool called the BOCA Curve. In part one — questions 1-10 — I addressed branding and online presence. This article — questions 11-20 — covers content and advertising.

Evolutionary Branding: A New Strategy For Attracting Customers

No organization will use anything as often as they use their name. Every business card, webpage, ad, business listing and sales pitch will prominently feature their name.

How to Get Noticed in our Winner-Take-All-Economy

The economy is booming — but not for everyone. That is because we now have what’s called a winner-take-all economy, where only a few top performers take home most of the riches.

Evolutionary Branding: How To Improve Your Branding And Online Presence With The BOCA Curve

I write a lot about evolutionary branding — the process of improving your brand a little bit at a time rather than all at once. This is especially important when starting a new business and you are strapped for resources. And even more so if your idea is timely and disruptive where getting to market quickly is imperative.

Marketing And The Art Of Fly Fishing

The most important thing in fly fishing is having the right fly to present. Just like with marketing, you need the right message. The stream could be filled with fish, but if you put a golf ball on your hook, it’s guaranteed you’ll catch nothing.

Evolutionary Branding: How To Create A Slogan That Sells

People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.

Everything You Need To Know About Marketing In Three Simple Steps

The Bureau of Small Projects does three things really well. We brand small businesses, startups and nonprofits. We market small businesses, startups and nonprofits. And we build websites for small businesses, startups and nonprofits.

Evolutionary Branding: How To Create A Powerful Name

No organization will use anything as often as they use their name. Every business card, webpage, ad, business listing and sales pitch will prominently feature their name.

Evolutionary Branding: How To Create An Effective Logo

Big brands approach the branding process strategically, and small businesses tend to approach the branding process visually — usually with just a logo.

Evolutionary Branding: A Survival Guide For Small Businesses, Startups And Nonprofits

We have developed a process called “evolutionary branding.” This involves looking over an organization and assessing what we can do to achieve the most amount of impact for the least amount of money.

Evolutionary Branding: Know The Jungle

People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.

Why You Must Be More Than ‘The Best Branding Agency In The World’

People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.

Evolutionary Branding: Survival Of The Fittest In The Winner-Take-All Economy

People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.

Evolutionary Branding: Three Tips To Improve Any Brand

People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.

How To Craft A Value Proposition For The Winner-Take-All Economy

People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.

Evolutionary Branding

“Evolutionary Branding” is a term I coined to describe the process of slowly improving an organization’s brand identity as they can afford it. You start with the low-hanging fruit and, as the business grows, you add the polish and nuance that make your brand iconic.

Evolutionary Branding: Think Like A Farmer To Grow Your Brand From A Tribe Into An Empire

People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.

How Important Is Page Speed Really?

I have an 8-year-old, and if you’re a parent, you probably know the game “Would you rather.” Here’s how I play “Would you rather” with our clients: I ask them, “Would you rather have a fast website or sell stuff?”

Use Branding To Prevent Your Professional Decline After 50

I recently read an article about managing your professional decline, and laughed, why would anyone want to manage their professional decline when they can prevent it all together. Having recently crossed the dreaded 50 threshold myself, and after watching many of my talented colleagues struggle with this firsthand, I want to offer some advice.

Clutch.co Recognizes The Bureau of Small Projects as a Premiere California Agency

Established in 2013, The Bureau of Small Projects has created big brand experiences for hundreds of small businesses, mid-sized businesses, and non-profits. While no one builds websites that convert better than we do, a great website without traffic is a non-starter.

How To Make Luck A Part Of Your Brand

Lately, I’ve become fascinated by luck and specifically how MY (already good) luck can be improved.  Can you ever have too much luck?  Then, as I learned more about it, I wondered if I could  integrate luck with branding.  

How Kindness Means Good Business Year-Round

Our agency is frequently called upon to brand or rebrand organizations, which entails creating or defining their brand vision with the goal of creating brand loyalty. We’ve found that one of the easiest ways to increase brand loyalty is to be kind. I’ve found this to be so impactful that I recently directed a feature-length documentary called Kindness Is Contagious about the benefits of being nice.