Moving Abroad Shouldn’t Feel Impossible

Expatsi and ExpatsiGo believe moving abroad should feel less like a leap into the unknown and more like a natural, comfy choice for anyone who wants it.

The idea is simple: to make relocation accessible, understandable, and hopeful. Expatsi has built a community of people from all over the world who share the same dream. Whether you’re curious about your very first step or already packing boxes, Expatsi is here to provide guidance, resources, and support at every stage of your journey.

The Expatsi team knows that big moves are easier when you don’t feel alone. That’s why they are more than a service, Expatsi is a community.

At The Bureau of Small Projects® we practice evolutionary branding. Explaining evolution, Bill Nye says, “It’s not the things that lift the most weights in the gym. It’s the thing that fits in the best that led to this expression the survival of the fittest.”

Bill Nye is CEO of the Planetary Society (a client of ours), which was co-founded by Carl Sagan and which gathers arguably some of the smartest people on the planet. He offers this very easy-to-understand explanation of how evolution works — no wonder he’s so popular with kids. Defined Bill Nye’s way, survival of the fittest means the survival of that which is best adapted to its environment. As it happens, that’s also a great way to define branding. This way of looking at branding is good news for small organizations that must compete in the same environment as corporate behemoths like Amazon, Apple and Facebook.

Evolutionary Branding is based on principals of the aggregation of marginal gains, the idea that many small, incremental improvements can combine to create a significant overall impact. This can be a powerful approach to branding a small business. Rather than relying on a single big rebrand or expensive campaign, a business can strengthen its brand by making modest improvements across every customer touchpoint: clearer messaging on the website, more consistent visual identity, faster response times on social media and a more polished tone of voice. Each individual change may seem minor on its own, but together they shape how customers perceive the brand, building trust, professionalism, and memorability over time.

To make this easy, The Bureau of Small Projects® has a subscription program that gives you an entire team of A-List agency creatives for less then one full-time hire. There are lots of subscription plans out there, but The Bureau of Small Projects® is the only one that is not just design, but an entire team with Big Brand Experience.

This is perfect for Small Businesses, Startups and Nonprofits who do not have an in-house branding, marketing and design team, or for Large Organizations who just need a little extra help. Everyone on our team is a specialist. Everyone on our team is an expert. Everyone on our team has Fortune 500 and Big Brand experience!

The subscription model can even be used for video or to run ads. For small businesses with limited resources, this approach is especially effective because it emphasizes consistency and discipline over scale. By continually refining details such as how emails are written, how staff greet customers, or how reliably promises are kept, your brand experience becomes more cohesive and distinctive. Over time, customers may not consciously notice each improvement, but they will definitely feel the difference. This cumulative effect can help a small business stand out in competitive markets, turning reliability and attention to detail into a core brand strength.